Put your product on the counter
Since 1995, manufacturers and distributors have put their products in front of HVAC/R and plumbing contractors right where they buy: at the wholesale counter.
550+
wholesale counters across Canada
90+
distributors carry every edition
4
editions a year, Ontario and Western Canada
In printOntario and Western Canada editions
Why it works
- Over 550 counters
- The Xchanger is distributed to wholesale counters across Canada, four times a year, in Ontario and Western Canada editions.
- In their hands at the counter
- Contractors grab a copy while their order's being pulled. Your ad is open in front of them right when they're buying.
- Your shows, training and jobs
- Running a course, a show or hiring? Tell us and we'll put it on the site and in the app while your ad runs.
- Ad design, if you need it
- No artwork? Our design team can build your ad from your logo, photos and spec sheets. Ask for design rates with the rates and specs.
OnlineAt no extra cost
Your ad keeps working between editions
- Traffic to your website
- Your ad in the online edition links straight to your website, your promotions and your number. Readers who saw it on the counter find you in one tap.
- Picked for their trade
- Readers on My Xchanger choose the trades they work in. When your ad fits, it's waiting in their picks the day the edition comes out, one tap from your site.
- Promotions people remember
- Print a rebate or other promotion and it goes on our promotions page, linked to you. Readers can set a reminder so they don't miss the end date.
Free for advertisers
Get the word out
- Training
- Courses, training days and videos, in front of the contractors and techs who pick up the magazine.
- Ask us how
- Job openings
- Need a tech, a counter rep or a salesperson? Post it where the trade already looks.
- Ask us how
- Shows and open houses
- We'll get the date in front of readers online and in the app, so it's on their calendar.
- Ask us how
Enquire
Book the next edition
Sizes, prices and deadlines are all in our rates and specs. Tell us a bit about what you sell and we'll email them over.
Next edition on counters December 1, 2026
- –
- days
- –
- hours
- –
- minutes
